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Brian DeLaTorre
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Brian DeLaTorre
Let's Connect
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About
Let's Connect
An advertisement for Tai Pei Szechuan Style Beef frozen meal. The ad features a box of the meal with chopsticks holding a piece of beef with steam rising from it. The background is red with gold accents, and the text mentions "Great Warmth" and "Let View fullsize
Advertisement featuring a red background with gold accents, displaying a question about choosing between a box or a plate for Chinese food. The image shows a Chinese takeout box labeled 'Taipei' with chicken chow mein and vegetables, and a pair of ch View fullsize
The campaign covered a variety of consumer touchpoints, including social media advertising that drove users to coupon offers and encouraged trial.    View fullsize
Messaging in-store and on the packaging directed audiences to a mobile optimized site where they could receive custom fortunes and special offers.    View fullsize
The website was also redesigned to correspond with Tai Pei’s new look.   View fullsize
Screen with the word 'PLATE' in the center, on a reddish-orange background with a thin green border.
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The image shows the word "CHOPSTICKS" in large, stylized font on a reddish-orange gradient background with a thin gold border.
View fullsize
The image features the word 'DELICIOUS' prominently displayed in large, beige letters on a reddish-orange background with a subtle gradient and a simple green border.
View fullsize
An advertisement for Tai Pei Szechuan Style Beef frozen meal. The ad features a box of the meal with chopsticks holding a piece of beef with steam rising from it. The background is red with gold accents, and the text mentions "Great Warmth" and "Let
Advertisement featuring a red background with gold accents, displaying a question about choosing between a box or a plate for Chinese food. The image shows a Chinese takeout box labeled 'Taipei' with chicken chow mein and vegetables, and a pair of ch
The campaign covered a variety of consumer touchpoints, including social media advertising that drove users to coupon offers and encouraged trial.   
Messaging in-store and on the packaging directed audiences to a mobile optimized site where they could receive custom fortunes and special offers.   
The website was also redesigned to correspond with Tai Pei’s new look.  

BD CREATIVE, LLC

Brooklyn, New York