Executive Creative Director / Art
Executive Creative Director / Art
Tai Pei Frozen Entrées had just redesigned their packaging and needed a big campaign to reflect their new look. By focusing on the fun, unique, pail-shaped box and incorporating clever, fortune-like headlines, we developed a simple yet memorable campaign that featured national television spots, in-store displays, print advertising and digital promotions.
The campaign covered a variety of consumer touchpoints, including social media advertising that drove users to coupon offers and encouraged trial.
Messaging in-store and on the packaging directed audiences to a mobile optimized site where they could receive custom fortunes and special offers.
The website was also redesigned to correspond with Tai Pei’s new look.