New York Bot Exchange
ECOVACS, makers of high-performance DEEBOT robot vacuums for today’s busy consumer, turned to us to help with a new product launch in lower Manhattan, designed to generate awareness and put New Yorkers in a self-cleaning state of mind. From there, the “New York Bot Exchange” was born, which involved a pop-up store to show off the latest DEEBOT model. An integrated campaign would follow the two-day event, encouraging New Yorkers to trade in their old DEEBOT to earn credit on their new model purchase. Overall, the initiative garnered substantial press coverage and social buzz, allowing ECOVACS to clean up on its newest product launch.
Targeted social media ads directed audiences in New York to NewYorkBotExchange.com where they could reserve their DEEBOT.
PARTNERS + CONTRIBUTORS
Max Borges Agency
PR and Promotion
