Rieger Distillery
What was once Kansas City’s most renown distillery – and the largest mail-order whiskey house in the U.S. – before prohibition, has been reborn. The challenge for its reintroduction was how to appropriately blend the old (history and heritage) with the new (lesser-known city location). The J. Rieger & Co. re-launch campaign leveraged the look and style of original designs from the distilleries archive, and even included a one-of-a-kind whiskey recipe that had been developed in Kansas City pre-prohibition. Together with cleverly-crafted messaging, a new story “of family legacy, Kansas City history, and the booze that ties it together” was written.
PARTNERS + CONTRIBUTORS
Highline Partners
Strategy and Planning
