Executive Creative Director / Art
Executive Creative Director / Art
Ménage à Trois needed to update their look as their identity was feeling dated from using old assets and guidelines. Although they looked to us for a fresh perspective, they also needed to get buy-in from their internal creative team and key stakeholders.
The project began with a day-long workshop that included team members from across the company. The workshops included various exercises to explore the brand’s personality and how it should position itself among the competition. Some significant outputs of the workshop included visual mood boards and a series of key words that represented the personality of the brand.
After a series of checkpoints a brand book, summarizing all the insights from the workshop, was finalized and delivered.
The book included several pages focused on the brand’s new positioning.
A deeper dive into the agreed upon keywords were also included.
The book also included extensive guidelines that illustrated the proper use of colors, typefaces, and logo usage for the Ménage à Trois brand.