Executive Creative Director / Art
Executive Creative Director / Art
With mainstream interest in Cinco de Mayo growing each year, the holiday provides a perfect platform for José Olé. This in-store campaign was designed to showcase Cinco de Mayo as an additional usage occasion, drive purchase of José Olé snacks and grow market share at the expense of direct competitors during a key seasonal period.
Sketches were presented to the client initially to get the concept approved.
A photoshoot captured a variety of elements which were individually composited into the display artwork.